Category: Paid Marketing

Are you aware of all the digital marketing tools available out there? The PPC, also known as the Pay Per Click advertising model, has become the new favorite among the marketing folks. The experts are of the view that the potential of PPC marketing is similar to that of SEO or even more. As per the online model of PPC, an advertiser pays the publishers (like Google, Facebook, etc) for every advertisement clicked by the users. Sounds too much like a beginner? The PPC services in Mohali, India have your back throughout the marketing process. What is the Pay Per Click Model? Pay-per-click is a modern digital marketing model where the advertiser pays a fee for every visit to their site. The cost you are paying is partial in comparison to the pros for which you are paying. Take, for example, suppose you own an e-commercial site. Following the PPC model, you have to pay a partial amount of $3-$4 for every click. But in return, you may earn over $200 from such visits. Undoubtedly you are making a swift profit in this case. Don’t think that PPC ads are made up of text and appear on the search engine of your browser like Google Chrome. In reality, these advertisements are in different modes and contents. It can be made up of videos, images, texts, and combinations of these modes. Other than your search engine platforms, these ads can pop up on the sites, social media platforms, etc. Top PPC Advertising Platforms There are diverse PPC advertising platforms, here are the most popular ones- Google Ads YouTube Facebook Ads Instagram Ads LinkedIn Twitter Microsoft/ Bing Ads The advertisement content can be story-based ads, text and photo ads, video ads, carousel or multiple images or videos in a single advertisement, etc. How does PPC work? The PPC model, also known as Cost per click (CPC), is chiefly based on the keywords. That is, if a user searches for a particular keyword on the search engine, only then will the online ads appear. Therefore, as a startup company, you have to constantly research and analyze the keywords closely relatable to the services or products offered by you. Many planned businesses often invest in trusted PPC services to find the relevant keywords for their company’s business. As such, investments in keywords can result in a higher number of clicks and more profit. The PPC model is profitable for both publishers and advertisers. For publishers also, such as Google, Instagram, YouTube, etc, these models serve their primary revenue. Stepwise Instructions on PPC Advertising for Beginners If you are a beginner and want to invest in the PPC model of advertisement then you should abide by the rules and regulations laid by the platform. The steps may vary across platform. In general, here are the following steps- Step 1. Select the campaigning type based on the objective of your business. Step 2. Then you have to sort your settings and respective targets. Such as targeted audiences, schedule, locations, device types, etc. Step 3. Share your approximate budget and the related bidding strategy. Step 4. Enter the URL destination such as the landing page. Step 5. It’s time to build your ad and attract your audiences. The rest of the task, including how much to pay per click, when and where your ad will appear, etc, gets fixed once the advertisement goes live. Such decisions, including the rate per visit to the publisher, are determined based on your campaign settings, budget, bid, and ad quality. Advantages of the PPC Model There are multiple reasons to stick with the PPC advertising. Some major advantages of the model that suits all campaigns, contents, and platforms are-  1 Quick Results The world of digital marketing is quickly moving; thereby, you have to catch up with these fast-paced arenas. Unlike SEO, which is time-consuming to drive organic traffic, PPC works differently. The PPC campaigning approach can land your website in a lot less time in front of wider viewers. Of course, for that, you need relevant keywords to find your potential audiences. So, unlike SEO or email marketing, you don’t have to build your customers as they are readily waiting for you. You only have to navigate the right way! 2 Affordable With PPC, you indeed have to pay for your published ad. However, by applying the right approach you can maximize the return on the advertisement spend. There’s a lot of scope compared with conventional print advertising. On digital platforms, you can choose your campaigns for pay-per-click. That means you only pay when someone visits or initiates activities on your sites. 3 Highly Targeted Audiences You have to plan systematically and that is possible when you identify and the ad reaches the targeted audience easily. Tracing your ideal consumer won’t be a hectic task if you can tailor campaigns based on location, demographics, or interests. 4 Sets Up Easily Driving organic traffic towards your website needs adequate knowledge and skills for the purpose. In comparison, when you go with PPC then you can easily improve the technical performance of your site with increased audience engagements. In less time, your company can build its digital presence and find new ways to attract audiences. 5 Tweak Easily Following the PPC model, your ad campaign can anytime make minor adjustments as per your needs. Such adjustments are possible even after your ad goes live. You can assess the performance of your advertisement and accordingly can make changes in the published data, settings, etc. The performance metrics keep a record of your site and accordingly, help to plan future projects. Some Strategies for Pay Per Click Model The effectiveness of Cost per Click advertising model is the most when you execute the following strategies- Audiences: Study the demographics, gender, location, interests, and other categories to define your target audience. Relevant Keywords: Finding relatable keywords is possible through keyword tools. Define Clear Goals: You should decide on your aim with your PPC campaign.… Continue reading What is PPC? Pay-Per-Click Explained

Marketing has always remained the lifeline of businesses. At present, the prominence of digital marketing has awakened new hopes for startups, mid-scale, and big companies alike. By 2025, Indian companies will likely invest over 100 billion dollars in online marketing. The steady norm for successful businesses has been investing in digital platforms. From brand image building to generating leads, or boosting sales there’s a lot of digital media to offer. But what are some of the popular digital marketing services that impact businesses and in what ways? Keep reading to explore more. Why Digital Marketing Matters in 2024? The present decade is known as the digital age. People today are spending most of their time and money online. As per the purchasing patterns observed, the Internet plays a vital role in most purchase decisions. That is, Buyers make orders based on global trends. More than half of the customers rely on search engines for product research. The online presence of businesses makes them more reliable to customers. Given the rising importance of the internet and social media platforms like Instagram, Facebook, etc, businesses can use these means in their favor. They can widen their consumer base, generate leads, and earn better revenue. 10 Ways Digital Marketing Impacts Businesses in Long Run There are myriad ways businesses can benefit from digital marketing techniques in the long run. Here’s how- 1. Promote Brand Identity You can’t deny the fact that most successful businesses today have a sound brand awareness among buyers. For that, social media is the ideal place to link with your potential clients. Today more than half of the world’s population has a presence on Instagram and Facebook. Among them, 50-60% of users agree that they come across newer products on these social media networking sites. So, to create brand awareness among buyers, social media is one of the most organic places. 2. Have Your Targeted Audience To run your successful business, the foremost task you have to do is identify your targeted audience from the entire population. You can target your content or add, and innovate your products and services accordingly. Digital media enables you to Target ads based on the Location Demographics Interests Previous purchasing behavior Age, etc. In this aspect, digital media is a step ahead of conventional marketing. In traditional marketing for example, in print advertisements, you have limited control over who sees the ad. 3. Expands the Business Reach Digital marketing shifts your business scale from local to global. When online, more people can reach your services be it from any part of the world. The growth potential is also massive. Even new businesses can attract wider customers, all thanks to the vast reach of the Internet world. 4. A Level Playing Field Traditional marketing methods have their limitations. Small business ventures can’t afford them due to huge budgets. If you are dreaming of opening a startup with fewer investments then online marketing is the most cost-effective way. These platforms offer equal opportunities for all to showcase their services and product quality and compete with large players. 5. Beat the Competitors If you are not shifting towards digital marketing then you are simply lagging. The reality is all your competitors are already exploring digital media tools to scale up their businesses. So, don’t hesitate to participate in the race and compare the strengths and weaknesses of your company with your competitors. 6. Boosts Sales One of the most vital ways digital marketing helps businesses is by generating leads. These leads are then converted into sales and revenues. Variable means like search engines, content marketing, etc can help you double the conversion rates of your site. If outbound leads generate 2-5% sales, with digital marketing tools like SEO, you can expect more than 15-2% leads. 7. Faster and Effective Way Focusing on digital marketing strategies for business growth is an efficient and quicker process. Even with tight budgets and resources, it helps to boost the online presence by implementing basic SEO on websites. By working on social media post frequency, you can improve the engagement of your business with audiences. 8. Measurable Results Until the present digital age, fetching accurate real-time data was a far-off dream. but not anymore! For tracking the progress of any business, you should have access to the associated data and metrics. Fortunately, digital marketing is a step forward in measuring your progress based on performance records. You can check the number of views, click rate, estimated time on the page, and other variables with relevant tools. 9. Can Go Viral When your content reaches new audiences and they start liking, commenting, or sharing the posts, then it achieves popularity. This concept is called going viral. With greater reach and chances of getting viral, there is more exposure for your businesses. Such wider network building through content or posts is only possible with social media. 10. Connects with Customers Most traditional marketing tools are linear and not customer-oriented. But with online marketing brands have the opportunity to directly interact with audiences and vice versa. You can have a dialogue with customers and understand their references, and demands, and ask for feedback. In this way, customers feel valued after sharing their opinion and leave your business with a high enough score for improvement. Types of Digital Marketing Services Digital marketing in itself is an umbrella term with many types of services associated with it. Here are some of the prominent services to trust for the growth of your business: Search Engine Optimization : SEO involves tactics like smart use of keywords in your site to improve the overall ranking and increase traffic. . The SEO agency in Mohali, India also offers services including the use of internal linking, site navigation, rich content, etc. PPC : It stands for Paying a Publisher every time the advertisement gets clicked. There are many types of PPC like Google ads, Facebook ads, Instagram ads, Linked In ads, etc. The PPC agency in Mohali, India helps businesses… Continue reading How Digital Marketing Impact Businesses in Long Run?