PPC, better known as Pay Per Click, is a fast-track marketing technique. It’s an advertising model in which you have to pay your advertiser only when someone clicks your page. These fees are partial and depend on the publishers. From the surface, the PPC marketing strategy may appear simple, but there’s more to add to it, for which you need help from the experts.
Be it finding the appropriate keyword, copying ads, performing A/B testing, or managing bids, there’s lot to do. The PPC agency in Mohali, India takes care of every step involved in these quick advertising and marketing techniques. In addition to maximizing your return on investment (ROI), some free PPC tools can help you in real time. Explore them below.
1. Google Ads Editor
For running ad campaigns for your site, you need a free comprehensive tool. Starting from scratch can help you in setting your ad accounts. From building your account to setting up your campaign, the entire process gets easier and faster with the help of the tool. What’s notable is that a user can also work offline anytime and modify some major changes conveniently.
- Changes on multiple accounts with Ad Editor. Such as replacing or searching text, undoing or redoing changes as well as moving items.
- Have a structured media plan as per your budget.
- You can run your first campaign with their guidance.
2. Microsoft Advertising Editor
Like Google Ads Editor, Microsoft’s ad campaign tool also aims to empower new businesses. They facilitate opportunities like offline access to create a new world of advertising possibilities. Such offline mode work features help you foster creativity at your own pace when you feel ready.
- The Microsoft editor is compatible with both Windows and Mac devices.
- You can sync campaigns and upload them anytime after making revisions with a single click.
- Expanding beyond text and visual ads, the tool also supports video and connected TV ads. These visual ads can feature on Microsoft assets and other platforms including Netflix, Max, YouTube, Max, etc.
3. Google Keyword Planner
While designing ads for campaigns, researching the right keywords is more vital. It reaches the targeted customers in an evident way. The keyword planner tool powered by Google is a search tool where you can find the ideal keywords related to your services or products offered.
- Business or niche-specific keywords to curate ads.
- You can have detailed analysis and insights related to keywords.
- You can have estimated bids for every keyword.
4. SEMrush
Semrush is no less than a global hub in the PPC cloud computing model. Overall, the free or paid versions of the tool offer elaborate services and features. Even as a newbie wanting to launch an ad campaign, you can improve with their automated reports and sheer versatility. You can use the tool for keyword research, marketing analysis, campaign planning, paid search position tracking, ad optimization, and reporting.
- Depth report on the keywords used, CPC, traffic, search volume, etc.
- Conduct your keyword gap analysis to beat your competitors in the same business niche.
- For the free version, you can have 10 requests every day.
5. Spyfu
To get maximum clicks on your ad campaign, it’s obvious that you have to closely have an eye on your fellow competitive site ads. SpyFu, justifying its name, will spy on the competition on your behalf. So, you can even get to know their behind-the-scenes activities before launching such campaigns. By identifying the trends you can score brownie points for the search engine curve.
- The software understands in detail the ad variations and rankings of your competition. Based on that you can improve your ad content and techniques.
- Track every keyword that your competitors are bidding on and use for admission campaigning.
- Eliminates guesswork and instead works as a SERP analysis tool.
6. Google Analytics
Google Analytics is among the most trustworthy web analytics. Their services are offered to you for free with detailed reports on site traffic. The Analytics tracking code is mainly used for tracking or collecting data from web visitors. Once these data are gathered, they are stored in the database. Based on that, they generate thorough reports from which you can have insights about real-time traffic and user behavior on site.
- Google has its PPC management tools, but by connecting them to Google Analytics, you can boost your campaign initiatives. So, have performance metrics related to the number of clicks, cost per click, bounce and conversion rates, total sessions, etc.
7. AdEspresso
If you want to shift towards social media PPC campaigning tools, then nothing works better than AdEspresso by Hootsuite. To ease the otherwise complex social media worlds of Facebook and Instagram, the tool presents some straightforward solutions. All you have to do is connect them with the ad accounts and then set the advertisement objectives. Based on that, the tool will guide you with the best tips from their expanded knowledge base.
- Beginners or startups looking to launch PPC campaigns can find these tools most productive. You can utilize the split testing feature which can help with A/B tests in a few steps.
- Simple ad creation and fast setup with ad accounts. The ad optimization is often automated.
8. Looker Studio
Looker Studio, which you may also know as Google Studio, is a platform to convert your data into informative reports. It weaponizes your data to design compiling reports and form interactive dashboards. Such accumulation of data or info from multiple sources helps to improve your business site performance. You can curate your ad campaign as the data indicates.
- Users can connect with wider data types over 600 partner connectors for the purpose.
- The user interface is also simply designed and easy to use. It features basic drag-and-drop objects with customizable property panels.
- You can embed the Looker Studio report to any web page or intranet platform.
9. Canva
Siding from the technical aspects, if you are concerned about the creative part of your ad campaign then there are trusted tools like Canva. Most of its features are free and you can easily create visually appealing assets by exploring the tool. The interface is friendly to desktop and mobile pages, so you can use them from anywhere.
- Get access to their pre-design templates, which you can refer to, or even start from blank templates.
- There are many videos, animations, icons, or stock images available for free on Canva, which you can use in your content.
- Once you have designed your assets, you can easily save them on the app database or in your personal space.
10. ChatGPT
Today’s age is more about AI, so how can you ignore the incredible ChatGPT tool for PPC campaigning? It’s especially a great tool for copywriting. When you as a creator feel exhausted with a vast number of ad copies, it comes to your rescue. In fact, in some cases, it excels in its task of generating offbeat fresh ideas. As a brainstorming partner for the PPC and campaigner, ChatGPT by OpenAI is a Green flag!
- It helps the creator with an extra volume of ad campaign copy variations.
- Not limited due to linguistic barriers. The AI-based platform can support 50+ languages.
- Based on the received prompts, it can adapt to different brand needs. So, you can anytime customize your ad campaign.
Final Words!
So, among numerous PPC tools available in the market, it’s not an easy task to choose the robust one. But you can pick your favorite based on some common indicators like the platforms it supports, such as Facebook, Google Ads, Microsoft, etc. Other yardsticks to evaluate the best from the available PPC tools in 2024 are in terms of accuracy, reliability, pricing, usability, and trending AI possibilities.