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Hug Your Customers Subclass_Gardening Technique "Are you keen to learnLike the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells a clothes store and one of the most successful small businesses in America. This family run business has built extremely healthy profit margins in a tough retail market through a most refreshing approach to sales hug your customers! In other words: if there is one key to a successful business then it is happy