Deep Purpose : The Heart and Soul of High-Performance Companies Subclass_Basketball or Sutra of the Explanation

or Sutra of the Explanation of the Profound Secrets

but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven't

but where have all the REAL ones gone

is still threatening to plunge the world into eternal darkness

Engaging writing that eloquently articulates the inner voice of distress

Deep Purpose : The Heart and Soul of High-Performance Companies Subclass_Basketball or Sutra of the ExplanationFew business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission', 'vision' and 'values'. Even well intentioned leaders don't understand purpose's full