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10 Best SEO Tools for Free in 2024

10 Best SEO Tools for Free in 2024

Search Engine Optimization is the smart way to feel the digital presence of your website. When it comes to SEO, there are many tools out there that claim to guide you on the right path. But unfortunately, as a startup, you can’t opt for the expensive tools. Don’t feel disheartened, as there are the best SEO tools available for free at the market. You can team with the promising SEO agency in Mohali, India, and unveil these tools that are on the hit list in 2024. So, explore these tools without any charges for a fixed period and then decide on subscription plans:

1. Answer The Public

Digital marketing tasks begin with hunting for the right keywords. Using the platform, you can access over 150 keyword ideas in a few seconds. Most tools follow the algorithm of data optimization through Google Keyword Planner. The case is different for the Answer the Public tool. This incredible tool instead finds questions and doubts by analyzing public blogs, forums, and social media activities.

In the free plan, you can access three searches every day, and for more, you have to take the paid version.

  • Content Ideas: Take a break from conventional styles where you have to manually hover over individual keywords. Instead, the tool can facilitate your site with endless content ideas based on keyword research.
  • Discovers Hidden Niches: It unveils many hidden niches that are unexpected for your competitors. You can boost organic search with your organic campaigns.
  • Comparison: With its analytics meter, you can anytime monitor trends and grow your business by comparing search behaviors.

2. Ahrefs

For the webmasters and search engine optimization professionals out there, Ahrefs is one of the popular go-to tools. The tool, through detailed reports, helps in improving the ranking. You can simply use the tool by inputting your site URL on their interface. Once they have analyzed your web pages, you will get detailed reports for improvements.

  • Keyword Research: On behalf of your site, the SEO tool does detailed keyword research. It also analyzes keyword densities. It strives to attract organic traffic to your pages.
  • Competitor Analysis: To progress in your site, you must have track of your competitor sites. This tool will present a detailed report on the plus and minus points of the top-ranking competitive sites.

3. SEMrush

From the content and technical perspective, SeMrush handles on-page and off-page SEO issues. Particularly, issues related to crawlability, site performance, internal linking, and international SEO are the main look out of this platform.

The most desirable thing about SeMrush is that it is a user-friendly tool. Even newbies in the digital arenas can operate the tool easily.

  • Works as an SEO Magic Tool: It’s hard to find too many features in such an affordable tool. You can conveniently perform SEO audits, do keyword analysis, and track your competitors’ performance.

4. SEOquake

SEOquake is another tool powered by Semrush and helps in auditing your site. Using SEOquake, you can have a microscopic view of how you are doing with your page, domain, backlinks, external links, and social media metrics.

The extension is compatible with Chrome, Safari, Firefox, and other known browsers. It does key tasks like SEO audits and link analysis for free.

  • Quick Analysis: The tool runs quick page analysis. It also shares details on on-site and mobile compliance. Next to every performance indicator, you will find green and red check marks, where the former indicates you are doing fine and the red a warning sign.

5. Schema.org

Presenting structured data is extremely important for both your company as well as visitor convenience. The site offers structured data and gives a hand to search engines in understanding the context and content of pages.

  • Schema Markup: It takes the help of Google structured data markup to sort out pages. You can categorize pages and contents based on niches, types, and writing structures. After categorizing the full hierarchy in HTML, you can browse based on one page per type or with full list types shown on one page.

6. Screaming Frog

In the digital marketing arena, screaming Frog is referred to as the SEO spider tool. In its free version, it crawls up to 500 URLs and looks after technical aspects that hinder the ranking of your site. The free version has features that are ideal for a startup or small business owner.

  • Crawls Pages: The platform crawls URLs and informs the users about duplicate pages, broken links, redirects, or common backend errors.
  • XML Sitemaps: The tool also generates XML sitemaps and helps Google to access your page when needed.
  • Prompts on Site Speed: The built-in algorithm also detects where your site needs speed optimization. Otherwise, slow-loading pages can impair all SEO efforts.

7. GTmetrix

GTmetrix, as a free tool, performs impressively in analyzing the technical health of the site. It will take a few seconds to gather information about your web pages related to the size and loading time. It not only scrutinizes your site but also helps in identifying the key areas where you can improve.

  • Monitors your Webpages: It loads information related to a page such as the size and approximate loading time. The Waterfall feature, in particular, also shows the duration and order of the files loading on these pages.
  • Identifies Areas to Improve: It assesses the strong and weak points of a site and thereby identifies areas where you can improve better. By implementing strategies using this tool you can load your web pages faster.

8. Keyword Hero

Within the sea of vast keywords, this tool can guide you with organic keywords to make data-driven decisions. Keyword Hero gathers its data from nine sources using Google Search Console and Google Analytics and accordingly adopts its SEO strategy. Their machine learning algorithms will then statistically match search phrases and then sort them. To track the progress of your site, the platform will weekly send the performance report of your site’s Search Engine Optimization.

They offer a free trial period for a month with up to ten URLs and 2,000 sessions without any expenses. You can have a detailed report on prospective keywords for mobiles and desktops respectively.

  • Authentic Keyword Search: To understand your audiences better, Keyword Hero will show you the actual keywords users used to reach your page. In this way, you can understand their intent and seek organic traffic to your site.
  • Analyzing Keywords and Traffic: Not only does it highlight the keywords, but it also figures out how much traffic and conversion you are getting from the target keywords.
  • Content Optimization: The informative aspect of your site mainly optimizes the content of your landing pages. This helps in driving organic traffic and revenue from channels.

9. Moz Pro

Moz Pro is an SEO hub specially designed for enthusiasts who want to generate leads and increase conversions. As a simple-to-use tool, you can improve your site ranking in SERPs. They help in myriad ways possible, from keyword research, tracking the site progress, and auditing your websites.

  • Understand Target Audiences: Every site caters to a different set of audiences; the SEO tool studies your audience behavior on the site and accordingly recommends what you should work on.
  • Competitive Research: You can check the top keywords of the competitor site and accordingly can apply strategies to outrank them.
  • Content Optimization: You can optimize your content based on actionable recommendations. The SEO tool will help you explore keywords and modify content accordingly.

10. Hotjar

The SEO tool is all about web analytics and feedback. For the initial 15 days, you can enjoy the free trial and use it for your site growth. You can track spontaneous user behavior and gain insights from analytics, headmaps, screen recordings, and visitor polls.

  • Detailed Insights on User Activities: Through this tool, you can see user interaction patterns on your site. The headmaps feature assists in specifically identifying user clicks. That is, observing what links they are visiting.
  • Visitor Recording Feature: You can also refer to the activities of your user in the future using the recording feature. This helps in revealing where the users are clicking and how much time they are spending on pages.

End Words!

Among the tens or hundreds of available tools for you, only trust the handpicked ones. The above tools can help you with basics like keyword research, crawling, and optimizing the content, and advanced SEO analytics. To an extent, they are free, and then when your business grows, you may have to upgrade your plan to access features.