With the rising competency in the field of online marketing, the importance of digital marketing tools is simply growing. But from the dozens of these tools available in paid or free versions can you trust all of them? The answer is no! The digital marketing company in Mohali, India, can help your site grow by making the right decisions. From the basics to advanced level digital marketing, you surely need the help of these expert tools. While some tools are free for a limited period (trials) the others charge no expense on unlimited uses.
1. Semrush
You can think of Semrush as a toolkit where you can find everything served in one platform. In recent years, Semrush has been among the top list of digital marketers because of the convenience factor. As per their recent update on their site, more than 7 million marketing professionals trust them globally. From the foundation step of finding the right keywords to content marketing strategies and social media management, it’s a complete expert tool in this field.
- Their SEO tool boosts the organic traffic of recipient sites and their workflow.
- Prompts about content creation strategies that can rank your site.
- Helps in building the social media presence of your site.
- You can analyze the strategies of the competitors.
2. MailChimp
Digital marketing professionals often look for social media advertising or email marketing tools that can automate marketing campaigns. MailChimp is a robust tool that improves your on-site campaign and tracks the generated traffic accurately. With the help of this tool, you can integrate with various SaaS (Software as a Service) firms.
- You can design your content better with their easy tools.
- By using marketing automation, you can draft personalized emails. In the free version, you can get up to 6x orders using automation in marketing.
- MailChimp also provides basic SEO analytics and site-related insights in a single platform.
3. Google Ads
Moving next to Google Ads, a pay-per-click advertising solution among digital enthusiasts. Using this tool, you can bid on keywords and feature your business in Google search results. The most fair part about the PPC model is that you only have to pay when the visitors click on your ad. So, no unnecessary charges are demanded from the users.
- Using Google Ads, tweak your ad and reach targeted people by interests, geographical location, age groups, etc.
- Showcase your business advertisement outside Google searches. That is feature ads at Google Display Network-based websites.
4. Similarweb
To rank higher, you should know your competitor’s strengths, their performance over time, their growth strategies, etc. Similarweb can present you with real-time data and insights about websites that are based on similar niches. It’s a free platform that is no less than a treasure for keyword research, data analysis, comparison with competitors, and more. To explore the true potential of the tool, you can also unveil its 7-day free trial period.
- Graphics presentation and comparison of your site with your competitors.
- Provides competitive insights and refined marketing strategies.
- You can perform all basics including keyword research, web traffic analysis, competitor activities l, ad research, benchmarking against industries, and more.
5. Canva
Site design goes parallely with the technical aspects of the site. Canva acts as a quality design and layout platform for businesses. From the tens of free graphics templates available, you can use them for your social media posts. As an effective marking tool, you can mainly access the application for designing visual content.
- They have a vast library of images, photos, icons, designs, or vectors stocked there for your campaigning.
- Edit the already created posts.
- Customize your business pamphlet, postcard, brochure, blog, logo, etc without any charges.
6. Google Analytics
As a starter, if you are hunting for some freemium tools and plans, nothing better than Google Analytics. The only prerequisite for using Analytics is that you should have your Google account. To develop or expand your site, you must have first-hand reports about the visitors and their behavior on your site. That’s what Google Analytics can offer you where you can sort out which digital campaigns are popular among your users and which are not.
- The reports prepared by them are customized and niche-specific.
- You can have cross-device data.
- You can connect Analytics with other media and publisher platforms by Google.
- For thorough analysis, you can have segmentation and subsets.
7. Ahrefs
Some tools closely check your site performance and prompt you when and where to improve. Ahref is one such free tool that you can completely rely upon. They help in crawling the web for over a decade and, side by side, process piles of data every day. Based on thorough research by the tool, you can generate new content ideas and opt for link opportunities.
- They analyze your competitors based on criteria like site structure, backlink profile, organic traffic performance, etc.
- Provides optimized keywords based on the audience’s demands.
- Their site auditing can fix more than 170 technical and on-page SEO issues.
- Ahrefs help maintain the site consistency where you can also track the ranking progress.
8. Answer the Public
The kind of content you deliver your customers says a lot about the fate of your business. But often, you may have an overwhelming number of ideas and end up choosing the wrong content types. The free tool makes your business life easy with far-reaching content ideas. Such ideas are based on trendy search engine phrases and doubts people ask about the keyword.
- Guides in developing relevant content and driving more traffic.
- Chain of content ideas where you can explore your keyword in new ways by monitoring trends. Based on that, you can compare their search behavior for newer content.
- Unleashes hidden niches with a demanding campaigning edge.
- No more scope for guesswork as this tool generates keywords with in-depth search engine analysis and research.
9. Sitebulb
Site auditing is something every digital marketing individual must take seriously. With Sitebulb crawler, you can easily focus on technical auditing process. They have a desktop and cloud crawling features available for the users. It doesn’t matter if you are a freelancer or an SEO agency looking for reliable crawling options; Sitebulb has scalable options and plans.
- Using the desktop plan, you will have a free trial where you can crawl up to five lakh URLs for audit.
- For the cloud version, up to 10m crawling per audit is permissible.
- Clients and other stakeholders in the process can access detailed customized PDF reports.
10. ChatGPT
ChatGPT in the field of digital marketing has brought huge possibilities. In this age of AI, you can have automation and easy content or data analysis in seconds thanks to ChatGPT by OpenAI. Even tasks like copywriting can be easily dealt with with the use of the tool. For the free version, it’s too much you are getting using the tool.
- Generating content ideas for blogs.
- You can customize your article or copywriting ideas with AI.
- They accumulate data from the internet related to customer prospects and published reports.
- SEO title generation and creating the content outline.
Importance of Digital Marketing Tools
As a freelancer or digital marketing enthusiast, these free marketing tools will make your life simple and boost your ROI. They can assist you in reaching your target audience and achieve your business purpose from scratch. Here’s why you need digital marketing tools-
- Boosts the site’s ranking on search engines. They adopt good SEO practices like finding appropriate Keywords, curating niche-specific content, site navigation, and other marketing strategies.
- These tools help in lead generation and reach the target audience for your business.
- Creates social media awareness and marketing nexus on diverse platforms.
- Adopts innovative digital marketing models like PPC to drive traffic.
- It looks after technical aspects like loading time, internal links, or generating external links for sites.
- Feeds the visitor with quality content and improves the overall standard of your website.
End Words!
Thus, all these ten digital marketing platforms are mandatory toolkits for establishing your online presence. There are vast possibilities for exploring these tools. But a user should know how to use them in the right way. You should master these tools to strengthen your prospective marketing career.